BECAUSE NOBODY LIKES A FLAKY MAN
By now we know the importance of keeping skin moisturized in the winter. To fend off the dry cracked skin that is, well, not exactly a turn-on for women, it’s helpful for guys to incorporate a body lotion into their daily grooming routine.
Think that stuff’s just for your girlfriend? Think again.
“It’s equally as important for men to moisturize as it is for women, especially during the dry winter months,” says Ritch Viola of men’s skincare line Every Man Jack. “Skin produces less oil in the winter, making this an essential step in your skincare routine.”
Even if you’re not suffering from dry, itchy, uncomfortable skin this season, consider your future. Taking care of your skin – all of it – now means you can worry less later about being the guy who looks like a potato that’s been stored in a dark cupboard too long. Try one of these lotions, formulated specifically for male skin.
1. BULLDOG ORIGINAL BODY LOTION, $11
2. EVERY MAN JACK BODY LOTION, $6
“Look for a fragrance free body lotion to ensure no irritation,” says Viola.
3. NIVEA FOR MEN MAXIMUM HYDRATION LOTION, $6
4. BAXTER OF CALIFORNIA HAND AND BODY LOTION, $18
This new men’s line works well on all skin types, and looks even better in your bathroom.
5. VASELINE MEN’S FAST ABSORBING SPRAY MOISTURIZER, $6
One of my favorite finds from last spring, this lotion goes on as a spray and dries quickly so you’re out the door without adding precious minutes to your morning routine.
6. KIEHL’S CREME DE CORPS, $30
A classic. Pricey, but a little goes a long way.
7. JACK BLACK EPIC MOISTURE EXTRA RICH BODY HYDRATOR, $32
8. BASICS FOR MEN BY BECKMAN ULTIMATE TOUGH SKIN RELIEF, $12.95
9. DAS BOOM EVERYWHERE LOTION, $24
A find from attending last year’s PROJECT Show, Das Boom has plenty going for it, namely 1) manly scents like Bourbon and Leather; and Bay Rum, Smoke and Dirt that will keep you coming back for more and 2) a name you just can’t stop saying. Das boom. Das boom. das boom. dasboom dasboom dasboom. See?
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