Watch buying can be a chore. Unlike clothes, we usually have to spend a bit more to secure a high quality piece that’ll last – and that’s where the conundrum lies.
Choice, though often seen as a benefit, can sometimes be a bad thing; chronographs, date apertures, sub-dials, extended lugs, stopwatch and GMT displays are just a few things that can confuse and convolute the average watch customer. So, how do we cure such an ill? Easy: go minimal.
Keeping your timepiece simple and stripped-back allows for maximum versatility and thankfully, there’s a wealth of brands on the current market – from affordable to luxury – that specialise in no-frills, stylish timepieces that will quickly become your daily go-to.

Skagen

Although most famous for watches, Skagen operates an umbrella company dedicated to a menagerie of discreet products and – surprise, surprise – they’re from Denmark, where practical minimalism reigns supreme.
Now based in the US under the Fossil Group, the brand’s founding ideals are still ever present in every design produced.
The ‘Ancher’ line is indicative of Skagen’s subtle approach and offers very little in way of detail. The appeal lies in a style so clean that it’s almost clinical – index markers, no numerals and a single brand detail to the dial.
Skagen’s Ancher line is available at The Watch Hut, priced from £118.
Skagen

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